
"A really good tool to rewire your brain and honestly just think bigger. It was a no-brainer for me."
I run Media Core, a 7-figure video production company in Rochester, Minnesota. This is the pricing, proposal, pipeline, and hiring system it runs on, written down so you can run it in yours.
The price is on this page. No call, no demo, no application.
No income screenshots. Just people talking about what changed.

"A really good tool to rewire your brain and honestly just think bigger. It was a no-brainer for me."

"There's a ton of coaches out there that are just snake oil salesmen. From our initial call I could tell he was a genuine guy. He really cared about helping us. And he has."

"I'm getting feedback from somebody who's actively doing the same thing as me at 10x the scale. There are probably less than ten video companies in the country doing video at this level."
Tap the ones that are true for you.
You are trading your best hours for somebody else's content calendar, month after month.
You want the bigger projects and the real production work, which is the reason you started the company.
A great month is followed by a dead one, and every quarter feels like starting over.
Nobody in this industry wants to work for anybody, and the ones who do tend to leave when they cannot see a future.
New business comes from referrals, repeat work, and hope. Nothing is built on purpose to bring it in.
You have paid for libraries of content and never had anything installed. This was built for exactly that.
The business works. It just stopped growing, and more effort is not the answer.
Consistency comes from the machinery: pricing, pipeline, delivery, and people. It does not come from working harder.
Most owners check at least three. None of it is a camera problem. It is a business problem, and this industry teaches everything except the business.
Most courses hand you a pile of videos and wish you luck. This one tells you what to do this week, gives you the tool to do it, and saves your work as you go.
Read one in the morning and run it that afternoon. Every lesson has an audio version.
Pricing calculators, proposal builders, hire math, pipeline trackers. You fill them in and they save to your account.
Five questions tell you which three modules to run first. The calendar tells you what to do each week.
A private room of people building the same thing, with me in it.


Nothing is drip fed and nothing is locked. This is just the order that gets money moving first.
Built off your actual overhead, in three tiers, with the floor you never quote under.
The three-tier proposal that closes for you, plus the positioning shift so you stop getting priced like a vendor.
Three to five live prospects at all times, tracked in minutes a week, with no new software.
Run against your own numbers, so you know what comes off your plate first and what it costs.
The plan is how you start. The library is what you keep, forever, including everything added later.
Put in your real numbers, then move the two things the System works on first. This is arithmetic on what you enter, nothing more.
From $144,000 at today's numbers to $240,000 with the changes you just set.
These are your numbers, moved by amounts you chose yourself. It is not a projection and not a claim about what this course will do for you. What the math shows is which lever is worth the most in your particular business, which is usually not the one owners think.
Scale Up comes out of Media Core, a working production company you can look at right now.




"Course people make their living selling courses. I make mine selling video. That order will never flip."
Want to see how a lesson reads before you decide? Lesson 0.1 is open, start to finish.
Owners have paid me $600 to $750 a month for coaching access to this system. Some stayed a year and a half. The whole thing, written down and installed in 30 days, is $997 once. Owners who bought it have told me it should cost four times as much.
Secure checkout through Stripe. Instant access. One payment, not a subscription.
All sales are final, on purpose. The price, the curriculum, and a full lesson are all on this site, so you can decide like an owner. Purchases before September 2, 2026 keep the terms they were sold under. Sales policy.
Making under $5K a month from video? Start with Video Business Kickstart, $297, then come back to this.
Media Core is a video production company with a sign on the door, an in-house crew, three trucks in the lot, and shoots this week. Eight years in, over $5M in client video, 450+ businesses served. I have also coached 15+ video companies, so I know exactly what owners are up against.
"Course people make their living selling courses. I make mine selling video. That order will never flip."
It is for owners who already shoot for clients and want the business side to run on purpose: pricing, proposals, pipeline, and hires. If you are making under $5K a month from video, start with Kickstart. It gets you to your first real clients, and the System picks up from there.
Four installs in the first 30 days, each one done in a single sitting. After that, the library is yours to work through in any order. One owner finished the whole thing in a weekend. Most take the 90-day calendar at its pace.
No. The tools are built into the lessons and save to your account. Where the System recommends a tool, it is one you probably already have, and it tells you how to negotiate the price of it.
All sales are final, on purpose. Instead of a trial, a full lesson is open to read for free with no login, and the free Pricing Playbook shows you how I think about the single most important number in your business. Read both, then decide.
Because it is cheaper for you. Owners paid $600 to $750 a month for coaching access to this system. At $997 once you own the whole thing, every update included, and you never think about it again. If a monthly option ever exists, it will cost more over a year than this does, on purpose.
Yes. The first 25 seats are $997, and the counter on this page is real. After that it is $1,997. There is no timer and no crossed-out price.
Ask them in the owners community, where I post and reply. If you want an hour of my time on your specific business, that exists too, and it is booked and paid on its own page.
Read a lesson first if you want to. Then decide like an owner.