Operator, not another coach

The business system my video company runs on. Yours in 30 days.

I run Media Core, a 7-figure video production company in Rochester, Minnesota. This is the pricing, proposal, pipeline, and hiring system it runs on, written down so you can run it in yours.

The price is on this page. No call, no demo, no application.

90 seconds, start to finish The company behind the system. Josh Langmade walks you through it in 90 seconds
Recorded at Media Core, Rochester MN1:32
8Years running the company
450+Businesses served
7 figuresThree years running
0Retainers, ever
What other owners say

Owners who run the same kind of company you do.

No income screenshots. Just people talking about what changed.

Riley Langlois, Flare Visual Productions
One week in

"A really good tool to rewire your brain and honestly just think bigger. It was a no-brainer for me."

Riley LangloisOwner, Flare Visual Productions
Logan Hjelseth, Media Ranch Productions
Owner-operator

"There's a ton of coaches out there that are just snake oil salesmen. From our initial call I could tell he was a genuine guy. He really cared about helping us. And he has."

Logan HjelsethOwner-operator, Media Ranch Productions
Mattin Peikari, Nonagon Productions
10x the scale

"I'm getting feedback from somebody who's actively doing the same thing as me at 10x the scale. There are probably less than ten video companies in the country doing video at this level."

Mattin PeikariOwner, Nonagon Productions
One owner's experience each. Results depend on your work.
Is this you?

This is probably for you if a few of these sound familiar.

Tap the ones that are true for you.

  • I do not want to do retainer work anymore.

    You are trading your best hours for somebody else's content calendar, month after month.

  • I want to make larger one-off videos I actually enjoy.

    You want the bigger projects and the real production work, which is the reason you started the company.

  • My revenue is up and down all the time.

    A great month is followed by a dead one, and every quarter feels like starting over.

  • Hiring and keeping good people is hard.

    Nobody in this industry wants to work for anybody, and the ones who do tend to leave when they cannot see a future.

  • I do not have a real client acquisition strategy.

    New business comes from referrals, repeat work, and hope. Nothing is built on purpose to bring it in.

  • I have tried courses, coaches, and programs. Nothing stuck.

    You have paid for libraries of content and never had anything installed. This was built for exactly that.

  • I have hit a ceiling and I am not sure how to get over it.

    The business works. It just stopped growing, and more effort is not the answer.

  • My company needs better systems and processes.

    Consistency comes from the machinery: pricing, pipeline, delivery, and people. It does not come from working harder.

Most owners check at least three. None of it is a camera problem. It is a business problem, and this industry teaches everything except the business.

What you get

Not a library. An order of operations.

Most courses hand you a pile of videos and wish you luck. This one tells you what to do this week, gives you the tool to do it, and saves your work as you go.

  • 1
    9 modules, 51 lessons, written to use the same day.

    Read one in the morning and run it that afternoon. Every lesson has an audio version.

  • 2
    The tools live inside the lessons.

    Pricing calculators, proposal builders, hire math, pipeline trackers. You fill them in and they save to your account.

  • 3
    A 90-day calendar and a starting-point quiz.

    Five questions tell you which three modules to run first. The calendar tells you what to do each week.

  • 4
    The owners community.

    A private room of people building the same thing, with me in it.

Read Lesson 0.1 in full, free, no login

The course portal home: nine modules, the 90-day calendar, and the starting-point quiz
A lesson page with the audio player
The first 30 days

Four installs, one a week. Each one fits in a single sitting.

Nothing is drip fed and nothing is locked. This is just the order that gets money moving first.

Your price sheet

Built off your actual overhead, in three tiers, with the floor you never quote under.

Leaves you with: a price sheet you can send tomorrow.

Your proposal

The three-tier proposal that closes for you, plus the positioning shift so you stop getting priced like a vendor.

Leaves you with: a proposal in your name, ready to send.

Your pipeline

Three to five live prospects at all times, tracked in minutes a week, with no new software.

Leaves you with: a pipeline that does not depend on referrals.

Your hire math

Run against your own numbers, so you know what comes off your plate first and what it costs.

Leaves you with: a scorecard for seat one.

The plan is how you start. The library is what you keep, forever, including everything added later.

The math

What is one lever worth in your business?

Put in your real numbers, then move the two things the System works on first. This is arithmetic on what you enter, nothing more.

What you actually invoice, not what you wish you did.
Pricing and Packaging, week one.
The pipeline, week three.
The difference, over a year
$96,000

From $144,000 at today's numbers to $240,000 with the changes you just set.

PricingYour biggest lever right now

These are your numbers, moved by amounts you chose yourself. It is not a projection and not a claim about what this course will do for you. What the math shows is which lever is worth the most in your particular business, which is usually not the one owners think.

The receipts

You do not have to take my word for it. Go look at the company first.

Scale Up comes out of Media Core, a working production company you can look at right now.

Three Media Core work trucks parked outside the Media Core video production building
This is the building the system came out of.A production company with a sign on the door and trucks in the lot, still booking work this week. We are building it to $5M a year.
Media Core crew on a two-camera interview setup
Filming on a construction site
Interview setup in an industrial facility
Filming a roofing crew

"Course people make their living selling courses. I make mine selling video. That order will never flip."

Inside the System

Nine modules, in the order you run them.

  • 00Get Paid This Week3 lessons
  • 01Don't Be a Vendor5 lessons
  • 02Filling a Pipeline6 lessons
  • 03Discovery Meetings (Be a Doctor)6 lessons
  • 04Pricing & Packaging6 lessons
  • 05Closing Your Deals6 lessons
  • 06Cycling a Successful Process6 lessons
  • 07Your First Hires6 lessons
  • 08Building a Business That Lasts7 lessons
  • +Every lesson has the tools, the audio, and the action steps built in.

Want to see how a lesson reads before you decide? Lesson 0.1 is open, start to finish.

The price

One system, one price, yours to keep.

Owners have paid me $600 to $750 a month for coaching access to this system. Some stayed a year and a half. The whole thing, written down and installed in 30 days, is $997 once. Owners who bought it have told me it should cost four times as much.

$997The first 25 seats are $997. After that it is $1,997.

Secure checkout through Stripe. Instant access. One payment, not a subscription.

  • All nine modules and 51 lessons, with audio
  • Every tool, saved to your account
  • The 90-day calendar and the starting-point quiz
  • Lifetime access, including everything added later
  • The private owners community
  • $500 for every owner you refer who buys

All sales are final, on purpose. The price, the curriculum, and a full lesson are all on this site, so you can decide like an owner. Purchases before September 2, 2026 keep the terms they were sold under. Sales policy.

$997once, for the system a 7-figure company runs on
$600 to $750a month is what owners paid for coaching access to the same system
1project priced right usually covers it

Making under $5K a month from video? Start with Video Business Kickstart, $297, then come back to this.

Josh Langmade at the Media Core office with owners he has coached
Media Core HQ, Rochester, MinnesotaJosh Langmade, owner
Meet Josh

Still running the business. Still in the trenches.

Media Core is a video production company with a sign on the door, an in-house crew, three trucks in the lot, and shoots this week. Eight years in, over $5M in client video, 450+ businesses served. I have also coached 15+ video companies, so I know exactly what owners are up against.

"Course people make their living selling courses. I make mine selling video. That order will never flip."

Questions

Straight answers.

Is this for me?

It is for owners who already shoot for clients and want the business side to run on purpose: pricing, proposals, pipeline, and hires. If you are making under $5K a month from video, start with Kickstart. It gets you to your first real clients, and the System picks up from there.

How much time does it take?

Four installs in the first 30 days, each one done in a single sitting. After that, the library is yours to work through in any order. One owner finished the whole thing in a weekend. Most take the 90-day calendar at its pace.

Do I need new software?

No. The tools are built into the lessons and save to your account. Where the System recommends a tool, it is one you probably already have, and it tells you how to negotiate the price of it.

Is there a refund or a trial?

All sales are final, on purpose. Instead of a trial, a full lesson is open to read for free with no login, and the free Pricing Playbook shows you how I think about the single most important number in your business. Read both, then decide.

Why one payment instead of a monthly membership?

Because it is cheaper for you. Owners paid $600 to $750 a month for coaching access to this system. At $997 once you own the whole thing, every update included, and you never think about it again. If a monthly option ever exists, it will cost more over a year than this does, on purpose.

Will the price go up?

Yes. The first 25 seats are $997, and the counter on this page is real. After that it is $1,997. There is no timer and no crossed-out price.

What if I have questions after I buy?

Ask them in the owners community, where I post and reply. If you want an hour of my time on your specific business, that exists too, and it is booked and paid on its own page.

Start here

Run the system a real video company runs on.

Read a lesson first if you want to. Then decide like an owner.